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Managing Digital Platforms and Ecosystems

Course overview

The rise of the platform economy has brought on radical changes to the way we work, socialize and create value. Digital platforms such as Airbnb, Google, Amazon, Salesforce, GitHub and many more act as service-providers, marketplaces, sales-channels, mediators or hubs for data, code and tools. Platforms may be global enterprises or local niche players. They may follow a pure online strategy or be part of a hybrid business model. They may be for profit entities or embody community-based prosocial movements. They may be value drivers themselves or channels in the marketing mix. What all players in the platform economy have in common is their basic building block – the platform. Good platforms are rooted in a consistent strategy, they are intuitive in their architecture, convincing in their design with content that is highly accessible through organic web searches and they fit seamlessly into the broader platform ecosystem. Today’s decision-makers will not only have to engage with platforms as a part of their daily work, but they also need to be able to understand, develop and manage digital platforms. This course will take you through all stages of a platform development project combining theory on platform and content strategizing, insight from practitioners and hands-on work with user experience management tools.

Academic year

2021/22

Duration and dates

2 weeks from June 19 to July 1, 2022

Teaching format

face to face on campus

Coordinator

Dorothee Witte

Biography

  • Update will follow in January 2022 

Learning outcomes

To be updated in January 2022

Course content

This course takes on the perspective of a decision-maker on the business-side of a platform project and will enable you to initiate, plan and manage a platform development project. Participants will gain a fundamental understanding of the platform economy and its basic building block – the digital platform. In particular, they will learn how to set up their own platform strategy and which steps to take on the way to a deployable platform. Furthermore, they will learn to go beyond the launch of their platform and maintain a digital innovation pipeline for their digital product.

Course value

6 ECTS

Required background

Students are required to have completed one semester of coursework at master level in one of the participating business schools.

Assessment

  • To be updated in January 2022.

Bibliography

  • To be updated in January 2022

Extra cost

TBC

Miscellaneous information

To be updated in January 2022

About the School

BI Norwegian Business School … to be updated in January 2022