The course consists of two weeks of theoretical sessions, company visits/briefings, culture tours, and teamwork. It will be discussed in different aspects: Technology Innovation and Intellectual Property Management, International Business, Finance, Business Administration, Management Information Systems, and Accounting. An outline for the different course sessions is shared below:

Intro Session

Business Administration

Course: Leadership and Teams

Instructor: Dr. Dennis Hsu

Biography: Dr. Dennis Hsu is an assistant professor of Business Administration at National Chengchi University. He received his PhD in the area of organizational behavior from Kellogg School of Management, Northwestern University, U.S.A. His research and teaching broadly center on the managerial topics of leadership, power and status, diversity, decision-making, and group dynamics.

Outline:  Leadership is a natural and yet critical phenomenon across various forms of social groups and teams. How to lead successful teams is especially an important challenge in modern organizations. The goal of this course is to impart, develop, and enhance students’ knowledge and skills in leadership behaviors and team dynamics. Through a series of class exercises and lectures, the course aims to help students gain insights into essential leader-follower relationships and team-evoked issues. The lessons learned from the course are expected to prepare students to lead high-performing, successful firms and to effectively steer their own careers in the future. 

International Business

Course: The Dynamics of Taiwan Economies in a Global View

Instructor: Dr. Chen-Yu Pan

Biography: Dr. Pan is an associate professor in the Department of International Business. He received his Ph.D. in economics from Boston College in the U.S. Before joining NCCU, he was an assistant professor in economics at Wuhan University, China. He is an applied game theorist focusing on public economics, contest theory, and political economy.

Outline: Since the 1950s, Taiwan’s economy has grown rapidly from an underdeveloped country into a high-income, developed economy. The economy has gone through different stages, from an agricultural economy to a labor-intensive maker, then to one of the most concentrated high-tech hubs today. After joining WTO in 2002, Taiwan has also woven itself deeply into the global trade network, making it the 16th largest trader in the world. This course introduces the past and present of Taiwan’s economy and the challenges brought by its economic and geopolitical prominence in a new era of globalization.

Accounting

Course: Accounting in Taiwan

Instructor Dr. Stephanie Tsui

Biography: Dr. Stephanie Tsui is an assistant professor at the National Chengchi University, Department of Accounting. She was awarded her Ph.D. in Accounting from Arizona State University and holds qualifications from other prestigious institutions, such as New York University and the University of Michigan.

Outline: The main objective of this course is to enhance students’ ability to use and understand accounting information. This course aims to further prepare students to understand managerial accounting: the process of identifying, measuring, analyzing, interpreting, and communicating information to managers for the pursuit of an organization’s goals in the changing era. The course also aims to provide students with an understanding of the tax system in Taiwan, as it is one of the most important factors when making business decisions. 

Management Information Systems

Course: The Design of User Experience Across Cultures

Instructor: Dr. Shih-Yi Chien

Biography: Dr. Chien is an associate professor in the Department of Management Information Systems at National Chengchi University. He received his Ph.D. in Information Science at the University of Pittsburgh in the U.S. Before joining NCCU, he was an assistant professor in the Department of Management Information at National Sun Yat-sen University, Taiwan. Prof. Chein’s research focuses on human-AI collaboration, including human-robot interaction, explainable AI, and Trustworthy AI across Cultures.

Outline: This talk provides an overview of user experience design as an interdisciplinary field that explores how humans perceive, communicate with, and collaborate through information applications, with particular attention to how cultures shape cognitive framing. We emphasize culture by reviewing relevant theories/frameworks and showing how design choices in AI applications (from interface metaphors to system interactions) influence user experience and shape enduring human-AI partnerships. The talk integrates empirical findings with theoretical frameworks and invites reflection on the challenges and opportunities of culturally responsive user experience that fosters meaningful human-AI collaboration.

Business Administration

Course: Digital and Social Media Marketing                                      

Instructor: Dr. Kuan-Ju Chen

Biography: Dr. Kuan-Ju Chen (Ph.D., University of Georgia) is an associate professor in the Department of Business Administration at National Chengchi University, Taiwan. His research interests include integrated marketing communication, digital and social media marketing, and consumer psychology.

Outline: This course looks at the advertising, entertainment, and communication channels that make up digital marketing and explains how these tools fit into a company’s integrated marketing communication strategies. Using examples from large corporations and small businesses, students will explore how marketing professionals embrace online social networks, digital content, and other practices (e.g., SEO/SEM, eWOM, mobile, location-based, in-game advertising, etc.) to create brand awareness, buzz, and desired consumer behavior. Students will be acquainted with the practical knowledge and analytical skills necessary to create, evaluate, and execute digital and social media marketing campaigns in order to solve real-world marketing issues.

Course: AI-Powered Product Innovation: From Taiwan to Global Markets

Instructor: Dr. Sungjun (Steven) Park

Biography: Dr. Sungjun (Steven) Park is a senior lecturer (associate professor) in the Department of Marketing at Queen Mary University of London, UK. Before joining academia, he worked for Samsung Electronics in Seoul, Korea. Drawing on his industry experience, his current research interests include digital and marketing communications. His work has been published in leading journals, including the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, and Psychology & Marketing, among others.

Outline: This course examines how AI can support creativity and innovation in developing products for domestic and international markets through case discussions. To enhance learning, students must read the assigned case in advance. By applying the Market Expansion Grid framework, students will explore how new product opportunities emerge when firms aim either to deepen their presence in an existing market or to expand into a new one. Based on these insights, students will design an original product concept for the Taiwanese market and then develop an adapted or localized version for a foreign market of their choice. Generative AI tools will be used throughout the process to assist with need discovery, idea generation, product development, and cross-market adaptation. The course emphasizes practical activities and discussions that cultivate creative thinking and strategic market expansion skills.

International Business

Course: Investment Management in the Age of Big Data

Instructor: Dr. Douglas Chung

Biography: Dr. Douglas Chung is an assistant professor in the Department of International Business. A native of Hong Kong, he has a PhD in Finance and an MSc in Financial Economics from the BI Norwegian Business School, as well as a BEcon & Fin from the University of Hong Kong. Before embarking on an academic career, he was an economist at the Hong Kong Monetary Authority.

Outline: Some say, “Data is the new oil of the digital economy’’. Thanks to innovations in information technology, there is now an abundance of financial data online. Hence, quantitative investment is no longer proprietary know-how for institutional investors.

Individuals who possess data science skillsets and financial knowledge will better prepare themselves to make investment decisions in today’s market. This course will introduce the framework and tools to invest systematically in the big data era. Students will learn how to gather data across global markets, visualize and analyze data, optimize portfolios, and back-test investment strategies through the popular programming language “Python.’’

International Business

Course: Technological Entrepreneurship in Taiwan Arena

Instructor: Dr. Chien-Wei Ho

Biography: Dr. Ho is an Assistant Professor in the Department of International Business. He earned his Ph.D. in Management from the University of Houston in the U.S. Prior to academia, he worked in Taiwan across the Internet of Things, data analytics, and servitization, leading initiatives that bridged technology and business outcomes. He brings this industry experience to his teaching and research and is committed to translating real-world insights into the classroom.

Outline: Ranked #3 globally in the Global Entrepreneurship Monitor’s National Entrepreneurship Context Index, Taiwan offers a distinctive policy-enabled, infrastructure-rich arena for venture creation. The high-tech backbone, anchored by dense semiconductor clusters, world class manufacturing, and science parks, gives entrepreneurs unparalleled access to specialized suppliers, rapid prototyping, and scale ready production. This course introduces the ecosystem features, context-fit business models, and policy-aware growth paths tailored to Taiwan’s infrastructure and regulatory environment for technological entrepreneurship.

Technology Innovation & Intellectual Property Management

Course: Innovation and Sustainability Transitions

Instructor: Dr. Yu-Chia Ko

Biography: Dr. Yu-Chia Ko is an assistant professor at the Graduate Institute of Technology, Innovation & Intellectual Property Management of National Chengchi University in Taiwan. He received his Ph.D. in Innovation, Management, and Policy at the University of Manchester in the U.K. His research focuses on technological innovation systems and sustainability transitions, particularly concerning carbon capture, utilization and storage, and renewable energy. He also works on research projects investigating industrial digital transformations with AI applications.

Outline: Due to the global climate and sustainability challenges, it becomes increasingly essential for both public and private sectors to facilitate and conduct green innovation or eco-innovation that can solve or alleviate environmental problems. However, innovation is no longer a linear process. It involves complex system dynamics and various stakeholders at different stages. This course introduces the concept of sustainability transitions with the social-technical systems approach for better understanding and governance of innovation. Case studies will be conducted and illustrated regarding developing and deploying renewable energy, low carbon technologies, and circular economy, particularly with Taiwan’s context and perspective.

Finance

Course: Introduction of Taiwan’s Capital and Security Market

Instructor: Dr. Pei-Lin Hsieh

Biography: Dr. Hsieh is an Associate Professor in the Department of Finance. He earned his Ph.D. in Economics from Cornell University and previously held academic positions at Xiamen University in China and National Central University in Taiwan. His research focuses on derivatives, interest rate markets, and asset pricing.

Outline: In this lecture, we will deliver a comprehensive overview of Taiwan’s capital market, highlighting the distinctive features of both its listed companies and its financial-market infrastructure. We will begin by outlining the historical evolution and structure of Taiwan’s financial market, then focus on the unique profile of its listed firms—long anchored by world-class technology and electronics leaders but now rapidly diversifying into AI, green energy, digital, and biotech industries. Equal emphasis will be placed on the standout characteristics of Taiwan’s financial markets, including a highly active ETF sector, a deep and fast-growing derivatives market, and innovative mechanisms such as intraday odd-lot trading and cross-border products. By the end of the lecture, participants will gain a clear and integrated understanding of Taiwan’s capital market and what differentiates it on the global stage.